CASE STUDY 01
CREASE WRINKLE REMOVER SPRAY
When Crease approached Marktini Media, the challenge was unlike anything routine — they weren't just launching a product, they were introducing an entirely new product category to India. Crease Wrinkle Remover Spray had no benchmark, no market precedent, and no existing consumer awareness to tap into. There was no search demand to capture, no competitor to position against. The product had to be explained, demonstrated, and desired — all at once. .
