TRUSTED BY BRANDS ACROSS INDIA
TRUSTED BY BRANDS ACROSS INDIA
UMB Elegant Monarch Pageants, founded by Urmimala Boruah and Snigdha Baruah, is not just a beauty pageant — it is India's largest and most inclusive empowerment platform for women. With four distinct categories — Miss India (18–29), Ms. India (30+), Mrs. India (18–41), and Elite Mrs. India (42+) — UMB breaks every conventional pageant barrier, celebrating women of all shapes, sizes, colours, ages, and marital statuses.
Winners don't just get a crown. They get a world. UMB's exclusive Queen's Tour takes titleholders to Cannes, Paris, London, Milan, New York, and Times Fashion Weeks across India — placing Indian women on the biggest global stages in fashion and culture.
When UMB partnered with Marktini Media, the mandate was total:
Marktini Media took complete A-to-Z digital management of UMB — not one service, but an entire integrated digital ecosystem firing on all cylinders simultaneously. Three core pillars drove everything:
Precision-targeted campaigns engineered to reach women across every state in India — by age, marital status, location, aspiration, and interest. Four distinct audience segments built for four distinct categories. Every rupee of ad spend accountable to one metric: registered participants.
A complete premium brand identity — from content strategy to daily execution — positioning UMB as a Bollywood-endorsed, nationally credible, globally ambitious pageant platform. Every post, reel, story, and campaign built community, drove aspiration, and generated organic registrations compounding season on season.
A sustained, always-on PR strategy converting every event milestone — season launch, contestant announcements, grand finale, winner reveals, international appearances — into national news moments across India's top publications and television channels.
Starting from a social media presence of just 4,000 followers, Marktini built UMB's digital brand from scratch. Meta Ads campaigns were deployed nationwide, leading with empowerment messaging and the aspiration of the Queen's Tour — Cannes, Paris, London, Milan, New York. Content that spoke directly to the woman who had always believed she deserved a platform like this.
Season 1's data became Season 2's superpower. Meta Ads targeting was refined using real performance insights — sharper audiences, stronger creatives, lower cost per registration. Organic social content was elevated to drive reach beyond paid. The PR machine expanded to cover more publications, more stories, more moments. The results were transformational.
| Season | Registrations |
|---|---|
| Season 1 | 1,500+ (Baseline) |
| Season 2 | 3,500+ (+133% YoY) |
| Total — 2 Seasons | 5,000+ Pan-India |
| Event | Live Views |
|---|---|
| Season 1 Grand Finale | ~25,000 |
| Season 2 Grand Finale | ~32,000 |
| Combined Total | 57,000+ |
UMB's annual grand finales became some of the most star-studded empowerment events in India. These aren't just names on a guest list — they are brand validators. In the Indian market, consistent A-list Bollywood association signals legitimacy, premium positioning, and national cultural relevance.
Sherry Singh, crowned Mrs India 2025 by UMB Pageants, went on to become India's first-ever Mrs Universe 2025 winner. A woman discovered through UMB's platform — built, amplified, and nationally celebrated through Marktini's digital infrastructure — representing India and making history on the world stage.
This is what the 5,000+ registrations, the 57,000 live views, the 600+ press articles, and the 812% social growth were always building toward.
No other pageant in India serves Miss, Ms., Mrs., and Elite Mrs. simultaneously. Marktini's Meta Ads strategy built four distinct audience funnels for four distinct women — which is why registrations scaled from 1,500 to 3,500+ in one season.
Season 1 was the foundation. Season 2 was accelerated. The targeting data, content learnings, and organic community built in Season 1 became the multiplier for Season 2's results. This is what long-term partnership looks like versus one-off campaign execution.
Growing from 4,000 to 36,500 followers in two years means UMB now has a self-sustaining organic registration and awareness engine. Every post reaches tens of thousands of women who could be the next Sherry Singh.
When a woman in Jaipur or Hyderabad reads about UMB in Times of India, Zee News, or Aaj Tak, she doesn't just become aware — she trusts. Trust converts to registration. 600+ articles across two seasons built the national credibility that made 5,000+ pan-India registrations possible.
57,000+ combined YouTube live views means UMB's grand finale wasn't just an event in Delhi or Mumbai — it was a broadcast reaching women across every state in India, each a potential future participant, sponsor, or brand partner.
When women see UMB queens at Cannes, Paris, London, Milan, and New York — and when a Mrs India winner becomes Mrs Universe — the registration value proposition sells itself. Marktini's job was to make sure every woman in India saw it.
"UMB had a world-class mission and world-class women. Our job was to make sure the world knew it. We built the digital infrastructure, the media presence, and the social community that took a 4,000-follower Instagram page to India's most talked-about empowerment pageant — and helped crown India's first Mrs Universe."
— Marktini Media
The UMB engagement succeeded because Marktini operated as a true growth partner — not a vendor. Every season's strategy was built on the previous season's data. Every Meta ad rupee was accountable. Every press article served a larger brand narrative. Every social post was building toward a community and a legacy.
Want Marktini Media to build your brand's digital presence, registration pipeline, and national media footprint from the ground up?
Let's Talk →At Marktini Media, every brand has a story worth telling — and we make sure it's heard, seen, and remembered. From digital to offline, let's create impact together.
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